KAREN WAZEN ANNOUNCED AS GUERLAIN SKINCARE’S NEW MIDDLE EAST AMBASSADOR

Guerlain is proud to officially announce the appointment of Dubai-based Lebanese digital identity and entrepreneur, KarenWazen, as Skincare’s first regional ambassador, representingGuerlain’sfull skincare line. A long-time supporter and advocate ofGuerlain, Karen shares the same values as theHouseincluding a passion for sustainability, a love of organic ingredients,appreciation of savoir faire, and values resonate perfectly with Guerlain’s aim to empower and connect with women across theregion.“Iam very proud to become the Middle Eastern ambassador forGuerlain. As aHousewhose DNA and heritage are in complete,authentic alignment with my own ethos, I look forward to this beautiful and exciting newchapter together.”-Karen Wazen,Guerlain Skincare Ambassador“At the heart of Guerlain is an unsurpassed culture representative of all beauty; we look forward to continuing this story intheMiddle East through our brand advocate Karen Wazen who reflects our quest in creating a more beautiful and sustainable world.”-Véronique Courtois, CEO of Guerlain.Visionary in its holistic perception of Beauty, since founding, Guerlain has made its mark through creative daring and innovation.From artistic techniques, to treasures from Nature anda commitment to high quality, its quest for excellence and perfection hasbeen constant.Since 1828,Guerlain has been seeking to harness the innate power ofNature to formulate its greatest creations and nourish thebeauty and youth of women. Today’sGuerlain skincare products are the culmination of an audacious alchemy and relentlessresearch that together ensure a winning combination of the utmost luxury and unparalleled potency. Guerlainunderstandsbeauty and pleasure go hand in hand.IN THE NAME OF BEAUTY: FORA MORE BEAUTIFUL AND SUSTAINABLE WORLDNature has been our inspiration since 1828 and for fifteen years, we have placed its conservation at the heart ofour work.Dedicated to preserving this inestimable heritage, the House of Guerlain commits to passing on its wonders to future generations,with the Bee as its sentinel. Since 2007, itformalizedthis pioneering commitment, In the Name of Beauty. Guided by the Bee, itshistoricsymbol, Guerlain takes concrete action across the world to preserve biodiversity, innovate sustainably, act for the climateand create a positive social impact. For the fifteenth anniversary of its commitment “In the Name of Beauty”, the resolutelyfuture-oriented House reaffirms its determination to carry the noble alliance of luxury and sustainable development toward evergreater heights.ABEILLE ROYALE & ORCHIDÉE IMPÉRIALEIn the name of beauty, the brand acts by elevatingNature into artand commits to passing on its wonders to future generations,with the Bee as sentinel.As bees produce some of the world’s most effective natural healingagents, Guerlain works continuously withthe most powerfulhoneysand royaljelliesto create Abeille Royalefor more than 10 years. With Abeille Royale, Guerlain Research has been exploringthe close links between neuroscience and skin repair. As a results of these years of exploration, theDynamic Black Bee RepairTechnologypart of each novelties formulation thathelps stimulate the key mechanisms of the skin’s repair process to helpcontinuously correct wrinkles and loss of tissue firmness.Orchidée Impériale is an exceptional completeskincare range, renowned for its effectivenesstoregenerate the visiblesigns ofskin ageing and the sensory pleasure of its textures.More than 15 years ago, Guerlain revealed to the world the power of orchid’s

extraordinary longevity and their incredible cosmetic potential with the creation of OrchidéeImpériale.It perfectly embodies thespirit of excellence for which Guerlain is known: the latest discoveries in skin longevity, unique formulation know-how and a rareand precious raw material, the orchid. A true phenomenon of longevity, the orchid is the most highly developed species in theplant kingdom. Convinced of its outstanding potential, Guerlain has established its first ever research center dedicated totheorchid: the Orchidarium®, that groups together three different and complementarycentersto discover, understand, study andexplore orchids
No Comments Yet

Comments are closed

 

For Media, advertisement & events query contact us on sharmine.khan@starzmediainc.com / manju.ramanan@starzmediainc.com

FOLLOW US ON