Having been around for almost 15 years, Rao has witnessed a lot of changes in how audiences consume music, and even look at platforms as consumers. From a time when Bollywood music was everything people knew, to now artists releasing music independently, she is only happy with the change.
“I think with developing nations, it takes its own time. We’re in a place where in the 1990s, nobody would have ever thought that independent artistes will create music. In the 2000s, we saw things grow bit by bit. I still remember, the first few seasons of Coke Studio, it was such a struggle to even make it happen for people creating it, not even artists. I am sure it must have gone through so much struggle to make that property happen,” recounts the singer.