Ajay Devgn shares the secret to hitting bull’s eye with OTT

The Bollywood star-filmmaker is set to make his digital acting debut in the titular role of Rudra on Disney+ Hotstar, the Indian adaptation of the successful BBC series Luther

Ajay Devgn’s production house seems to be on an upswing. In 2020, the actor’s film Tanhaji: The Unsung Warrior directed by Om Raut went on to cross the Rs 275-crore mark at the box office. With the lockdown amidst the COVID-19 pandemic shifting focus on the OTT, ADFFilms too trained sights on online content.

And the production house made an impact first with their January 2021 release Tribhanga directed by Renuka Shahane, starring Kajol Devgn, Tanvi Azmi, and Mithila Parker on Netflix. And then they added another winner with ADFFilms and Anand Pandit’s The Big Bull directed by Kookie Gulati starring Abhishek Bachchan, Ileana D’Cruz, Nikita Dutta and Sohum Shah on Disney+ Hotstar as it reigned at the No 1 slot for 5 weeks in a row.

Talking about his OTT success, producer-actor Ajay Devgn shares, “The success of our two films — Tribhanga and The Big Bull on OTT has given me the confidence that we are doing something correctly. We’ve just taken baby steps so far in this space, and it has been gratifying. Even as we get ready with more content (both films and series) across various streaming platforms, our aim remains simple. The idea is to make clean, entertaining content that will go a long way in establishing us as a production house that will continually strive to court quality. OTT is the future and, we want to claim a small part of that space with a sincere effort at all times.”

As a producer, Ajay Devgn has already set a milestone in the OTT space. The actor will be making his digital acting debut in the titular role of Rudra on Disney+ Hotstar, which is the Indian adaptation of the successful BBC series Luther. The series is being produced by Applause Entertainment.

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